Girl Up is so excited to celebrate International #DayOfTheGirl this Sunday, October 11! On social, we’ll be featuring girl stories around the world on Sunday from our 10 year anniversary campaign as well as countless Club activations in 120 countries on social media! Check out some of the virtual events happening this week in @girlupafricaofficial, @girlupbrasil, @girlupeastasiapacific, @girlupindia, and @girluplatam. And, of course, get involved with our Girls Equal Change campaign by sharing on social media!
We’re also partnering with some incredible organizations this IDG to celebrate the power of girls:
Ugly Brands
We launched our #GirlsEqual campaign on September 30th to celebrate 10 years of uniting girls to change the world and moving the needle toward gender equality. Through November 15th, our partners at Ugly Brands will match your donations – double your donation on International Day of the Girl!
Theory
Theory knows the power of girl talk. To celebrate International Day of the Girl and to empower the voice of the next generation, Theory is bringing back their Girl Talk series. Follow along on Instagram @Theory__ as they spotlight global Girl Up leaders and their thoughts on the transitioning work landscape. Theory is also donating 10% of in-store and online proceeds from Theory and Theory Outlet to Girl Up on International Day of the Girl: Sunday, October 11, 2020.
Moncler
Moncler, an Italian fashion brand, is hosting a campaign on Instagram on International Day of the Girl. In collaboration with Girl Up, Moncler is asking people around the world to raise their voice in support of the power of education for young women. To participate in the challenge on October 11:
- Post a throwback photo of yourself as a fearless kid ready to take on the world
- Use the hashtag #GirlUpChallenge
- Send this challenge to 10 loved ones to spread the message
Lenovo
Lenovo‘s “New Realities” is an immersive storytelling series featuring 10 stories from girls in 10 countries. Using VR technology, the videos allow viewers to be “in the shoes” of the different young women as they share their stories. The launch event of the series were held in 3 different time zones (October 7-8), and featured Girl Up leader Bethel Kyeza interviewing acclaimed storyteller Ava Duvernay.
Smithsonian’s National Museum of American History
The “Girlhood (It’s Complicated)” exhibit at the Smithsonian’s National Museum of American History opened on October 8th virtually and in-person! The Girlhood exhibit showcases how girls have used their voices to effect change. It features Girl Up girl leaders Eugenie Park, Winter Ashley, Lauren Woodhouse, Zulia Martinez, and Angelica Almonte. Check out www.girlhoodlive.com for more information!
