Her Gen Z World

Girl Up has released a new global study “Her Gen Z World,” created in partnership with Y&R’s BAV Group and Berlin Cameron, which takes a deeper dive into the mind of Gen Z girls ages 14-19 from the U.S., U.K., Colombia, Mexico, Spain, India, and China.

As a girl-led organization, Girl Up designed the research in partnership with its Teen Advisors, and as a result the findings include Gen Z girls’ opinions on global citizenship, gender equality, gender and identity, media, mental health, STEM and education, and more.

Want the full report?

Email Us

The survey shows that the Gen Z girl generation is living the difference they want to see. Key findings include:

  • 70 percent of survey respondents believe their lives need to make a difference in the world.
    65 percent of Gen Z girls feel it is important for companies to take a stand on social issues.
  • In addition, 65 percent say buying from brands that give back to their community is important, while 72 percent agree it’s important to buy products or services from brands that are environmentally friendly.
  • While Gen Z girls around the world see social media as a platform for social good, 49 percent of respondents do not see social media celebrities as a trusted source of information.
  • Gen Z girls hold strong values but are open to new ideas and are actively building political bridges with 67 percent of girls responding that they would be friends with someone with opposing political views.

Want the full report?

Email Us